bsweeps.com
Digital Marketing Proposal
Growth Strategy for
BSweeps
BSweeps
A full acquisition plan covering paid media, organic search, app store growth, community, and remarketing — built specifically for the US sweepstakes market.
00 — Overview
Proposal Plan
To grow BSweeps aggressively in the US market, we're recommending a multi-channel approach that combines paid advertising, organic search, app store growth, community building, and automated remarketing — all working together from Day 1.
Our paid media plan (SEM) covers three distinct channels — Meta Ads (Facebook & Instagram) for page growth and app installs, Google Ads once certification is approved, and Alternative Ad Networks (PropellerAds, RichAds, Adsterra, and others) running immediately in the interim. Alongside paid, we'll build BSweeps' organic presence through SEO content targeting competitor keywords, grow the BSweeps community across Facebook Groups, Reddit, WhatsApp, and Meetup, and set up a full remarketing stack using push notifications, SMS, and email to bring players back after they've installed.
The budgets below are starting points for Month 1. Every channel is expected to scale significantly as campaigns prove ROI — the app install budget alone scales from $2,000/day in Month 1 to $20,000+/day by Month 4.
The budgets below are starting points for Month 1. Every channel is expected to scale significantly as campaigns prove ROI — the app install budget alone scales from $2,000/day in Month 1 to $20,000+/day by Month 4.
Meta — Page Growth
$400/day
FB Page Likes + IG Follows
Meta — App Acquisition
$2,000/day start
Scales to $20,000+/day
Alt Networks
$50/day
Starting — PropellerAds etc.
Google Ads
Pending
After certification approval
01 — Paid Advertising
Meta Ads · Google · Alt Networks
Paid advertising is the fastest lever for BSweeps growth. We'll run three parallel channels — Meta for page growth and app installs, alt networks immediately to collect data and drive traffic, and Google Ads the moment certification lands.
META ADS — FACEBOOK & INSTAGRAM
⚠️
Meta AI moderation is aggressive — raw UGC videos are the key
From direct experience: polished branded casino ads get flagged very fast. Raw, organic-looking UGC-style videos survive Meta's AI review significantly longer and spend more budget before removal. Always keep 2–3 backup pages and ad accounts ready at all times.
Phase 1 — Brand Growth
Facebook
Page Like Campaigns
Page Like objective targeting US users interested in sweepstakes, casino, and gaming. Build BSweeps page presence as the foundation for all Meta activity.
Page Like objectiveCasino / sweepstakes interestUSA geoLookalike audiences
Instagram
Follow Campaigns
Profile Visit / Follow campaigns. IG Reels organic reach multiplies paid spend at zero extra cost once following is established.
Profile Visit objectiveReels engagementStory adsUSA geo
Phase 2 — App Acquisition
Target US Gambling States
Geo-target states with highest gambling user density and sweepstakes receptivity.
NevadaNew JerseyPennsylvaniaMichiganColoradoIllinoisWest VirginiaTennesseeArizonaIndianaVirginiaIowaLouisianaFloridaNew York
Creative Style
Raw UGC Only
Screen recordings, selfie reactions, "look what I won" clips. No polished production.
Format
Specs
9:16 vertical for Reels & Stories. 1:1 for Feed. Hook in 3 sec. No copyright music.
Messaging
Safe Language
"Free coins", "daily bonus", "spin now". Never cash/money language. Disclaimer always on screen.
Sample — Compliant BSweeps Facebook Page Post
BSweeps Official
2 hrs ago · 🌐
🎉 FREE coins are waiting for you!
Spin your favorites, claim your daily bonus — no purchase ever necessary.
👉 Play free at bsweeps.com — link in bio!
For entertainment only. 18+. No purchase necessary. Void where prohibited.
Spin your favorites, claim your daily bonus — no purchase ever necessary.
👉 Play free at bsweeps.com — link in bio!
For entertainment only. 18+. No purchase necessary. Void where prohibited.
No purchase necessary · bsweeps.com · Not real money gambling
👍 Like
💬 Comment
↗ Share
✓ Required in every BSweeps post
- "No purchase necessary" visible
- Age gate — 18+ mention
- "For entertainment only" label
- bsweeps.com URL reference
- Gameplay footage or win screenshots
- Sweepstakes T&Cs link
✕ Never include
- "Win real money" or cash prizes
- Guaranteed payout language
- Misleading bonus claims
- Casino imagery alone (chips/dice)
- Anything implying real gambling
- Content targeting under-18
GOOGLE ADS
✅
When Google gambling certification is approved
Search (BSweeps branded + sweepstakes KW) · Display retargeting · YouTube pre-roll & bumpers · Universal App Campaigns (UAC) for Play Store and App Store
🚫
Do NOT run Google Ads until documents are approved
Google requires per-country gambling/sweepstakes certification. Running without it risks permanent account suspension. Run alt networks in the interim.
02 — SEO
Organic Search
Long-term organic growth by targeting competitor brand names and high-intent sweepstakes keywords.
Strategy A
Competitor Brand Targeting
Landing pages targeting competitor names to capture users comparing alternatives and redirect to BSweeps.
[Competitor] alternativesvs BSweeps[Competitor] review[Competitor] free coins
Strategy B
Sweepstakes Keywords
High-intent informational and transactional terms across the full acquisition funnel.
free sweepstakes coinssocial casino appbsweeps.com free coinsno deposit sweepstakes
On-Page SEO
- Title tags & meta descriptions
- Schema markup (Review, FAQ)
- Core Web Vitals optimization
- Internal linking silos
- Canonical URL management
Content Production
- Competitor comparison articles
- Game guides & bonus explainers
- Daily free coin promo pages
- FAQ clusters for voice search
- Blog targeting long-tail queries
Off-Page / Links
- Gambling affiliate placements
- Guest posts on casino review sites
- Sweepstakes directory submissions
- Brand mention → backlink
- HARO journalist outreach
03 — Community
Community Building
Community is a zero-cost acquisition and retention engine. Active members share wins, refer friends, and return daily.
★ Primary — USA #1
Facebook Group
Private Community
Create "BSweeps Community" private group. Members get exclusive daily free coin codes, join giveaways, share wins, and get VIP bonuses. Link from BSweeps page to feed ad traffic directly into the community. Facebook Groups have massive US sweepstakes audience overlap and strong organic reach.
High Intent Traffic
Reddit
r/BSweeps Subreddit
Create r/BSweeps subreddit and participate in r/SweepstakesCasinos, r/onlinegambling, r/freebies. Reddit users research before playing — very high conversion intent. AMA sessions and moderator presence build trust. Reddit posts also generate valuable SEO backlinks.
In-Person Events
Meetup
Events & Tournaments
Use Meetup.com to host BSweeps gaming events, online tournaments, and local player meetups in key US gambling cities (Las Vegas, Atlantic City, etc.). In-person events create strong brand loyalty and press coverage. Online Meetup events reach a national player audience.
98% Open Rate
WhatsApp
Groups & Broadcast Lists
BSweeps WhatsApp Groups and Broadcast Lists for daily free coin codes, flash bonuses, and VIP updates. WhatsApp has 98% open rates vs email. Use WhatsApp Business API for automated bonus code delivery and player support. US WhatsApp adoption growing fast among ages 25–45.
Weekly Content Calendar
Consistent posting rhythm across all BSweeps community channels:
MON
Free coin code drop
TUE
Win screenshot post
WED
Game spotlight / tip
THU
Giveaway contest
FRI
Weekend bonus alert
SAT
UGC member wins
SUN
Weekly recap + promo
04 — Remarketing
Re-Engagement Stack
Bring back lapsed BSweeps players and convert warm audiences using push notifications, SMS, and email — the highest-ROI remarketing combination for sweepstakes apps.
Push Notifications
Firebase Cloud Messaging + APNs
Use FCM (Android) and APNs (iOS) to send direct push notifications to BSweeps players. Daily coin reminders, big win alerts, flash bonus countdowns, re-engagement for D3+ inactive users. Zero ad spend — delivered free direct to device.
SMS Blasting
Twilio · SimpleTexting · Attentive
Bulk SMS campaigns to registered BSweeps users. SMS has 98% open rate and 8× higher CTR than email. Send daily coin codes, VIP offers, and reactivation campaigns. Segment by last active date, game preference, and deposit history.
Email Blasting
Klaviyo · Mailchimp · SendGrid
Automated email flows for BSweeps players. Welcome sequence, daily bonus digests, weekly coin recap, win celebration emails, and win-back flows for churned players. Email delivers the highest LTV per player and runs 24/7 on autopilot.
🎯
Remarketing priority order
Push notifications (free, instant, highest urgency) → SMS (98% open rate, best for flash promo codes) → Email (highest LTV, best for weekly digests and win-back sequences). Run all three simultaneously with distinct message types to avoid player fatigue.
05 — Alt Networks
Alternative Ad Networks
Run immediately while waiting for Google certification at $50/day. Scale as winning creatives and GEOs are identified. All networks below accept the sweepstakes vertical.
NETWORK OVERVIEW — WITH LOGOS
Push
Pop
Social Bar
Best starting network. Scale + retargeting. Sweepstakes whitelisted. Strong volume.
Push
Pop
Native
High-quality installs. Casino whitelisted. CPA target auto-optimization.
Pop
Social Bar
Banner
Social Bar on streaming sites = highest casino audience overlap. Great awareness.
Push
Pop
Video
Android APK installs, direct sideload traffic. Strong emerging markets.
Pop
Domain
Push
Keyword-targeted redirect traffic. High buying intent for bsweeps.com.
Banner
Native
Video
Premium brand-safe placements on high-traffic gaming and entertainment sites.
Native
Push
Banner
Native ads in news/entertainment editorial. Content-led BSweeps acquisition funnel.
Push
Pop
Native
Good CPM on push. Fast casino vertical approval. Solid RON campaigns.
TRAFFIC TYPE VISUAL GUIDE — WHAT EACH FORMAT LOOKS LIKE
BSweeps
Free coins ready — spin now!
🏆 Daily Bonus!
50K free SC coins unlocked
Push
Push Notification
Opt-in mobile/browser notifications. Delivered like system alerts. High CTR — user subscribed to receive.
publisher site background
🎉 Claim BSweeps
Free Spins Now!
Free Spins Now!
Claim Now
No thanks
✕
Pop
Pop / Popunder
Full-page ad on publisher click or page load. High volume, very low CPM. Great for sweepstakes offer pages.
Top 5 trending slots
See what players love...
See what players love...
Best coin strategies
Expert tips for more fun...
Expert tips for more fun...
Sponsored · bsweeps.com
Get 200K Free Coins — BSweeps
Native
Native Ad
Blends into editorial. Labeled "Sponsored". Lower banner blindness. Good for soft BSweeps acquisition.
Play Free
Ad
Banner
Display Banner
IAB sizes (728×90, 300×250, 320×50) in publisher layout. Great for retargeting and brand awareness.
🎰 50K FREE COINS BSweeps
Claim Now
Skip in 5s ✕
Full-screen between app screens
Interstitial
Interstitial
Full-screen ad between app transitions. Very high visibility. User must wait to dismiss.
▶
Skip Ad ▶
Video
Pre-Roll Video
Before/during publisher content. 6-sec bumpers or 15–30 sec skippable. Best engagement for BSweeps gameplay.
Play Free →
✕
Social Bar
Social Bar
Sticky overlay on publisher pages. Looks like messenger. Very hard to miss. High CTR on streaming sites.
BSweeps — Free Daily Bonus!
Tap to claim your coins
In-Page Push
In-Page Push
Push notification embedded in page. No opt-in needed. Works on iOS. PropellerAds specialty.
bsweeps-offer.com
Redirecting to BSweeps
free coins offer...
free coins offer...
Domain Redirect
Domain Redirect
Traffic from parked/expired domains. User was already searching for something related — very high intent.
06 — ASO
App Store Optimization
Optimize BSweeps for maximum organic discoverability on both major app stores.
Google Play Store
Category: Casino · Social casino disclosure required
Title
50 chars. "BSweeps — Free Sweepstakes Casino Coins"
Short Desc
80 chars. Hook + benefit. "Free" and "no purchase" must appear
Long Desc
4,000 chars. Keyword-rich, benefit-led, repeat core terms 3–5×
Screenshots
Max 8. Gameplay, coin rewards, daily bonus. First = most important
Feature Art
1024×500px. Bold BSweeps brand + gameplay visual
Rating
Trigger prompt after first win event or D3 retention checkpoint
Apple App Store
Category: Games → Casino · Age: 17+ simulated gambling
Title
30 chars. "BSweeps: Free Sweepstakes Casino"
Subtitle
30 chars. Secondary keyword, indexed separately
Keywords
100 chars. Comma-separated, no spaces, no repeating title terms
Screenshots
6.7" iPhone first as primary listing view. Landscape for iPad
Preview Vid
15–30 sec gameplay loop. Silent autoplay must work without audio
Age Rating
17+ simulated gambling — declare in content descriptor
07 — Quarterly Plan
4-Month Execution Plan
Month-by-month breakdown of every campaign, budget, KPI, and milestone for BSweeps from launch through full scale.
01
Foundation Month
Launch page growth + app installs at $2,000/day · Community launch · Alt networks start
Monthly Budget
~$75,000
SEM — Paid Media
Meta Page Growth
$400/day
Launch FB Page Like + IG Follow campaigns. Build social proof. USA targeting. UGC raw videos. ~$12,000 for the month.
Alt Networks
$50/day
Launch PropellerAds + RichAds push/pop. Test creatives and GEOs. Begin collecting conversion data. ~$1,500/mo.
Meta App Installs
$2,000/day
Launch app install campaigns immediately at $2,000/day targeting US gambling states. Run alongside page growth. Raw UGC creatives only. ~$60,000/mo.
Google Ads
On Hold
Submit Google certification documents this month. Do NOT run until approval is confirmed.
Community & Remarketing Launch
Facebook Group
Launch
Create "BSweeps Community" group. Link from page. Daily coin drops. Target 1,000+ members by month end.
Reddit + WhatsApp
Launch
Create r/BSweeps. Post in r/SweepstakesCasinos. WhatsApp Business broadcast list for daily coin codes.
Push + Email + SMS
Setup
Integrate FCM + APNs. Set up Klaviyo welcome flow. Configure Twilio/Attentive for SMS. D3 re-engage trigger live.
ASO + SEO Foundation
Start
Upload apps to Play Store & App Store. Publish 4 SEO articles. Submit sitemap to Google Search Console.
Target: 5,000+ page likesTarget: 2,000+ IG followers
1,000+ FB group membersAlt networks data collected
Push + email flows liveApps live on both stores
Estimated Month 1 Total
~$75,000
02
Acquisition Launch
App installs scale to $5,000/day · Alt networks double · Community grows fast
Monthly Budget
~$175,000
SEM — Paid Media
Meta Page Growth
$600/day
Scale page growth to $600/day. Lookalike audiences from growing install base. ~$18,000/mo.
Meta App Installs
$5,000/day
Scale to $5,000/day based on Month 1 winning creatives and GEOs. Expand US state targeting. Add Advantage+ campaigns. ~$150,000/mo.
Alt Networks
$150/day
Scale based on Month 1 winning data. Add Adsterra Social Bar + Clickadu APK traffic. ~$4,500/mo.
Google Ads
Pending
Follow up on certification. Prepare all campaigns, ad copy, creatives so launch is instant when approved.
Community Scale
FB Group Scale
Scale
Run ads promoting group join from page audience. Host first giveaway contest. Target 5,000+ members.
Remarketing Active
Live
Push, SMS, and email flows running on real player base. Monitor open rates and CTR. Optimize D3 reactivation.
Target: 15,000+ page likes500+ app installs/day
5,000+ FB group membersPush CTR >5%
SMS 98% open rate achievedFirst SEO page-1 rankings
Estimated Month 2 Total
~$175,000
03
Scale & Optimize
App installs hit $10,000/day · Google Ads launches · All channels full throttle
Monthly Budget
~$350,000
SEM — Paid Media
Meta Page Growth
$1,000/day
Scale page growth to $1,000/day. Expanded US state geos and interest layers. Lookalikes from growing install base. ~$30,000/mo.
Meta App Installs
$10,000/day
Aggressive scale to $10,000/day. Full US market penetration. Multiple Advantage+ + manual campaigns. ~$300,000/mo.
Alt Networks
$300/day
Scale winners. Add Mgid native + TrafficStars premium placements. Focus on top GEO + format combos. ~$9,000/mo.
Google Ads
$1,000+/day if live
If certified — launch Search + Display + YouTube + UAC immediately at $1,000/day. ~$30,000+/mo.
Community & Remarketing
FB Group + Meetup
Full Speed
Host first Meetup event (online tournament or LV/AC in-person). FB group at 15,000+ members. Weekly live streams.
Remarketing Advanced
Optimize
Advanced email segmentation (VIP/lapsed/new). SMS VIP tier. Win-back campaigns for D30 churn. Push by cohort.
Target: 40,000+ page likes1,500+ installs/day
15,000+ FB group membersGoogle Ads live (if certified)
Top 3 SEO — 10+ keywordsFirst Meetup event complete
Estimated Month 3 Total
~$350,000
04
Full Scale
App installs at $20,000+/day · All channels maximized · Community self-sustaining
Monthly Budget
$700,000+
SEM — All Channels At Scale
Meta Page Growth
$2,000+/day
Scale page to 200K+ likes. Primary lookalike seed for all Meta campaigns. Retargeting pool fully warmed. ~$60,000+/mo.
Meta App Installs
$20,000+/day
Full throttle — $20,000+/day across all US gambling states. Advantage+ + manual + retargeting campaigns. ~$600,000+/mo.
Google Ads
$5,000+/day
Full suite at scale: Search + Display + YouTube + UAC. 3 months conversion data driving smart bidding. ~$150,000+/mo.
Alt Networks
$1,000+/day
5+ networks proven ROI. Permanent supplemental channel. Retargeting + APK + domain redirect all running. ~$30,000+/mo.
Community & Retention at Peak
Community
Self-Sustaining
FB Group 30,000+ self-moderated members. Monthly Meetup events. Reddit active. WhatsApp VIP fully running.
Remarketing Engine
Automated
Full automated push + SMS + email running. Personalized cohort flows. Win-back sequences. VIP reward programs.
Target: 100,000+ page likes3,000+ installs/day
30,000+ FB group membersGoogle Ads full suite
Top 3 SEO — 30+ keywordsRemarketing fully automated
Estimated Month 4 Total
$700,000+
BUDGET PROGRESSION SUMMARY
| Channel | Month 1 | Month 2 | Month 3 | Month 4 |
|---|---|---|---|---|
| Meta Page Growth | $400/day | $600/day | $1,000/day | $2,000+/day |
| Meta App Installs | $2,000/day | $5,000/day | $10,000/day | $20,000+/day |
| Alt Networks | $50/day | $150/day | $300/day | $1,000+/day |
| Google Ads | Pending docs | Pending docs | $1,000+/day if live | $5,000+/day |
| EST. MONTHLY TOTAL | ~$75,000 | ~$175,000 | ~$350,000 | $700,000+ |
08 — Roadmap
Priority Roadmap
The sequential execution order with all key activities, budgets, and milestones for BSweeps from day one to full scale.
1
Phase 1 — Month 1 · Start Immediately
Grow BSweeps Pages + Launch Community + Alt Networks
Launch simultaneously: $400/day FB/IG page growth, $2,000/day Meta app install campaigns targeting US gambling states, and $50/day alt networks (PropellerAds + RichAds). Launch BSweeps Facebook Group, Reddit, WhatsApp, and Meetup. Upload apps to both stores. Set up push notifications and email/SMS flows. Submit Google certification documents.
2
Phase 2 — Month 2 · Acquisition Launch
Scale App Installs to $5,000/day + Double Alt Networks
Month 1 data proves the winning creatives and GEOs — now aggressively scale. Increase app install campaigns to $5,000/day. Add Advantage+ campaigns alongside manual ad sets. Scale alt networks to $150/day with proven formats. Activate full push + SMS + email remarketing stack.
3
Phase 3 — Month 3 · Scale Everything
App Installs $10,000/day + Google Ads Live
Double down — app installs push to $10,000/day with full US market coverage. Meta page growth to $1,000/day. Alt networks to $300/day. If Google certification arrives, launch Search + Display + YouTube + UAC immediately at $1,000+/day. Host first Meetup event. SEO driving organic installs.
4
Phase 4 — Month 4 · Full Scale
Full Throttle — $700,000+/Month
Full BSweeps growth engine at maximum. App installs $20,000+/day, page growth $2,000+/day, Google Ads full suite $5,000+/day, alt networks $1,000+/day. Community self-sustaining at 30,000+ FB members. All remarketing fully automated. Monthly spend exceeds $700,000 with strong ROI across all channels.